The whole space is based on white and yellow, which is more fashionable and international. The entrance space continues the water in the sky device. On the one hand, the shape of the top of the hall and the decorative column originates from the elements of the book page, which symbolizes the culture, and the Central Plains culture is an important source of Chinese culture. Taking the book as the shape vividly highlights the profound and long origin of regional culture.
The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged.
“Pixel” is the basic element of images, designer explores relationship of movement and pixel to become the theme of this design. “Pixel” is applied in different areas of the cinema. The box office grand hall houses a tremendous curved envelop formed by over 6000 pieces of stainless steel panels. The feature display wall is decorated with huge amount of square strips protruding from the wall is presenting the glamorous name of cinema. Inside this cinema, everyone would enjoy the great atmosphere of digital world generated by the cohesion of all “Pixel” elements.
This project was to convert "Machiya", a Japanese traditional wooden townhouse, in the centre of Kyoto, into a small shop. The original wooden frames were reinforced with steel frames because the original building was dilapidated. I focused on the way accommodating necessary functions of a beauty cosmetic shop within the space limitations of the original "Machiya".