Emanuele Spano-i'm Where I Live Home/Show Room

At Design Interviews

(Excerpt) Interview with Emanuele Spano : Frank Scott: What is the main principle, idea and inspiration behind your design?. Emanuele Spano : I tried to recall the model of the Torre Saracena, a crucial architectural identity typical of my territory, Apulia: innovation and tradition that co-exist. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Emanuele Spano : I wanted to propose an architectural model in harmony with the environment and the historical/social reality. .Frank Scott: What are your future plans for this award winning design?. Emanuele Spano : To make it become a model, a pattern that might be proposed to other brands/clients. .Frank Scott: How long did it take you to design this particular concept?. Emanuele Spano : About two months, but the insights and the initial ideas had a one year development. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Emanuele Spano : “I'M WHERE I LIVE” was born to fulfill personal and business needs. I created the headquarters of my activities and at the same time something that shows my professional identity. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Emanuele Spano : The pilot project is already made thanks to the collaboration of many international partners; now we are working at the promotion and application of the concept to potential customers. .Frank Scott: What made you design this particular type of work?. Emanuele Spano : The first need for me was to create a space that fit my personality. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Emanuele Spano : Fabio Novembre, Yona Friedman and Zaha Hadid. The architect and designer Fabio Novembre is a fellow countryman from Puglia, that’s why we have a natural feeling. I like his ability to mix elements, materials and shapes. I was lucky to work with Yona Friedman at the Mart in Rovereto: I was struck by his idea of architecture and design as participation and active involvement of the public. .Frank Scott: Who is the target customer for his design?. Emanuele Spano : Mainly the industry of architecture and furnishing, but also interior designers and designers. With public and private corporations, mainly museums, I study different applications for the web and communication. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Emanuele Spano : A high quality interior design, a better level of refinement that you usually can’t find in a workplace. .Frank Scott: How did you come up with the name for this design? What does it mean?. Emanuele Spano : “I'M WHERE I LIVE” was born after a brainstorming with Marina Carrara, director of the Mondadori magazine “CasaViva”. From her perspective, the semiotics behind this project is connected both with my personality, reflected in its lifestyle and residential architecture, and with my identity, my relationship with the territory where I live, tied to a deep sense of belonging. .Frank Scott: Which design tools did you use when you were working on this project?. Emanuele Spano : In the first step I used several photographs portraying typical architectures from Salento, Puglia. Then pencil and marker drawings, freehand and digital renders to come up with the well-structured final project. .Frank Scott: What is the most unique aspect of your design?. Emanuele Spano : The four sloping sides of the building, that hide behind the walls a natural indoor air system. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Emanuele Spano : The "SEGNOPROGETTO" team, our partner, contributed to the design/ rendering. We al.[ End of Excerpt: Read complete interview with Emanuele Spano on I'm Where I Live Home/Show Room at design-interviews.com ]

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